AVRORA CLINIC
Website and corporate identity development
Images in the logo
In Armenia arevakhach is a symbol of life and sunshine.
An element symbolizing strength and completeness.
By their plasticity, the letters in the logo refer us to the Renaissance era.
Characteristic elements of embroidery as a graphic style element.
The curvature of the lines reminds us of the image of the snake, a symbol of medicine.
Mount Ararat is the symbol of Armenia and is sacred.
Arevahach
Arch
Renaissance
Embroidery
Medicine
Ararat
Family
Thread
The elements of joining and intertwining letters in the logo symbolize family ties.
The image of thread refers to the image of exquisite Armenian embroidery.
There is a clear relationship between all elements of the logo. The modular grid is arranged in such a way that a rhythmic structure is traced between all parts, similar to antique constructions.
The logo has a fairly wide range of layouts. It is made to be adaptable on different media. There are variations of using the logo both with and without a descriptor.
The logo has a fairly wide range of layouts. It is made to be adaptable on different media. There are variations of using the logo both with and without a descriptor.
If a building becomes architecture, then it is art
The second main graphic element of the brand is the sign. It focuses the viewer's attention both when it is part of the logo and when it acts as an independent element.
The initials that make up the AC sign are a font composition made by superimposing one font sign on another, also based on the antiqua modular grid.
The initials that make up the AC sign are a font composition made by superimposing one font sign on another, also based on the antiqua modular grid.
If a building becomes architecture, then it is art
The second main graphic element of the brand is the sign. It focuses the viewer's attention both when it is part of the logo and when it acts as an independent element.
The initials that make up the AC sign are a font composition made by superimposing one font sign on another, also based on the antiqua modular grid.
The initials that make up the AC sign are a font composition made by superimposing one font sign on another, also based on the antiqua modular grid.
Color scheme
The main colors are burgundy and white.
Burgundy gives the impression of confidence and stability, white - purity and clarity of mind, gray - neutrality
Burgundy gives the impression of confidence and stability, white - purity and clarity of mind, gray - neutrality
Such colors are red - the color of life and beauty,
beige is the color of nobility, green is the color of harmony.
and prosperity, milky - the color of tranquility.
Also, it is acceptable to use a gradient from gray
to white color, which resembles silver shine.
beige is the color of nobility, green is the color of harmony.
and prosperity, milky - the color of tranquility.
Also, it is acceptable to use a gradient from gray
to white color, which resembles silver shine.
The primary colors are burgundy, white.
burgundy gives the impression of confidence and stability, white - purity and clarity of mind, gray - neutrality.
burgundy gives the impression of confidence and stability, white - purity and clarity of mind, gray - neutrality.
Such colors are red - the color of life and beauty,
beige is the color of nobility, green is the color of harmony.
and prosperity, milky - the color of tranquility.
Also, it is acceptable to use a gradient from gray
to white color, which resembles silver shine.
beige is the color of nobility, green is the color of harmony.
and prosperity, milky - the color of tranquility.
Also, it is acceptable to use a gradient from gray
to white color, which resembles silver shine.
Brand font
The font Raleway was chosen for the project,
which is used in a variety of different typefaces.
As an alternative font for headings
you can use the Lora font.
which is used in a variety of different typefaces.
As an alternative font for headings
you can use the Lora font.
Several techniques are used to create a font hierarchy. The first is to use different typefaces
for different types of information. In addition to the typeface, the font size
and the font size varies depending on the content.
GRAPHICS
Signature patterns have been developed for the brand,
inspired by the plastic element of the Armenian culture of Arevakhach.
The patterns have a sinuous and graceful character, created by alternating and interlocking elements, while leaving as much air as possible.
inspired by the plastic element of the Armenian culture of Arevakhach.
The patterns have a sinuous and graceful character, created by alternating and interlocking elements, while leaving as much air as possible.
Arched elements are also used as graphics.
They can be either linear or spot.
The line can change its thickness.
The arch element itself can be either completely enclosed
within the format or outside of it. Also.
The interaction of the arch with the logo and sign is actively used.
In-depth interviews and Customer Path Analysis (COM) to increase the average check
Analyzing the German and US migrant market to launch a training product
Choosing a promising country to launch among the USA, UK, Canada, India and Australia. Testing the hypothesis of the relevance of the online business community
In-depth interviews and customer journey analysis (CJM) to increase average checks
Analysis of the Synth Pop music genre consumption market in Eurasia, with identification of target regions for the brand's release
Development of corporate identity and guidebook for the international SLP community
Logo and corporate identity development, branding of media and merchandise
In-depth interviews and Customer Path Analysis (COM) to increase the average check
Analyzing the German and US migrant market to launch a training product
Choosing a promising country to launch among the USA, UK, Canada, India and Australia. Testing the hypothesis of the relevance of the online business community
In-depth interviews and customer journey analysis (CJM) to increase average checks
Analysis of the Synth Pop music genre consumption market in Eurasia, with identification of target regions for the brand's release
Development of corporate identity and guidebook for the international SLP community
Logo and corporate identity development, branding of media and merchandise