close to monday
A musical synth-pop project that set itself an ambitious task — to enter the foreign market with its music.
We helped put words, desires and music into a coherent image.
We helped put words, desires and music into a coherent image.
Close to Monday
Create a holistic concept of the artist
for promotion in the Western market.
The image should follow a cultural code that
is close to the artist's team and the chosen target audience.
for promotion in the Western market.
The image should follow a cultural code that
is close to the artist's team and the chosen target audience.
Project objectives
1. Analyze foreign markets and choose
a location for the artist to work in.
2. Create a brand platform for the band.
3. update the artist's brand identity.
4. Formulate a creative promotion strategy.
a location for the artist to work in.
2. Create a brand platform for the band.
3. update the artist's brand identity.
4. Formulate a creative promotion strategy.
1. Analytics
Our team conducted analytics to find out in which country the band’s genre would be most appealing, popular and relevant. Once we chose a country, we studied its sociological and cultural characteristics, which helped us create the band’s image, manifesto, and visual identity.
Objectives
Tools and resources
Schartmetric, mediaresearch, soundchart
Objectives
- To determine the leading countries in listening to Synth pop and neo synth pop
- To find out in which regions listening to popular artists in the genre is maximized
- To study the trends of music listening to determine the vector of development in the new audience
- To outline the basic principles of music promotion in foreign markets. To highlight the difference in audiences, perception and instruments
Tools and resources
Schartmetric, mediaresearch, soundchart
We had to rebuild the image of the music band, and we started with the brand platform: we identified the trends of the time, defined the legend and narrative and the brand archetype.
The challenge: to create a global music brand with an authentic Scandinavian identity.
The challenge: to create a global music brand with an authentic Scandinavian identity.
- Brief conclusions: Genre and audience: Synth pop and neo-synth pop.
- The capitals of the two genres and potentially favorable for the release of a new artist are Stockholm, Berlin, Paris, London.
- The potential audience is between 30 and 40 years old.
- Competitive field. Direct competitors with overlap in style and audience.
2.Brand platform
3.Identity
To complete the group's image, we needed to reflect the brand platform in the visual identity. We created a brand design, developed a brand lending site and held a photo shoot in the updated style.
Works
1. Visual analytics
2. Logo redesign and identity development for a music band:
1. Visual analytics
2. Logo redesign and identity development for a music band:
- Logo
- Album cover
- Landing page
- Social networks design
DESIGN-CONCEPT I
RE-DESIGN OF CTM LOGO
Close to monday is a guide to the world of self-discovery, which allows you to free yourself from limitations and frames, helps you find your way. Symbolism inherent in the group is reflected in the combined lettering of the logo: the lettering of the logo was the basis for the search for a symbolic basis. As a consequence, the choice of runic stylistics.
The base is a reference to the three-rune combination: Kenaz — Taivaz — Dagaz.
The logo of the group is a three-rune symbol, which in combination gives birth to the meaning of lighting the way, accumulation of energy to achieve results and changes.
The presence of the group’s own symbol fills it with different meanings, makes the audience immerse in the values and stories being broadcast. It is also through symbols that one identifies oneself with the group. The deep color palette and natural motifs on the cover set the feeling of beginning to immerse oneself in a journey. Through the typography we can vary the degree of femininity or brutality of the image we want to convey.
RE-DESIGN OF CTM LOGO
Close to monday is a guide to the world of self-discovery, which allows you to free yourself from limitations and frames, helps you find your way. Symbolism inherent in the group is reflected in the combined lettering of the logo: the lettering of the logo was the basis for the search for a symbolic basis. As a consequence, the choice of runic stylistics.
The base is a reference to the three-rune combination: Kenaz — Taivaz — Dagaz.
The logo of the group is a three-rune symbol, which in combination gives birth to the meaning of lighting the way, accumulation of energy to achieve results and changes.
The presence of the group’s own symbol fills it with different meanings, makes the audience immerse in the values and stories being broadcast. It is also through symbols that one identifies oneself with the group. The deep color palette and natural motifs on the cover set the feeling of beginning to immerse oneself in a journey. Through the typography we can vary the degree of femininity or brutality of the image we want to convey.
Additional Logo Concepts
Compass
The main letters emphasize the subtle structure of the world to be dealt with, and the pointers fold into the shape of a square that creates the direction of movements.
Symbol as religion
The main letters emphasize the subtle structure of the world to be dealt with, and the pointers fold into the shape of a square that creates the direction of movements.
In-depth interviews and Customer Path Analysis (COM) to increase the average check
Analyzing the German and US migrant market to launch a training product
Choosing a promising country to launch among the USA, UK, Canada, India and Australia. Testing the hypothesis of the relevance of the online business community
In-depth interviews and customer journey analysis (CJM) to increase average checks
Analysis of the Synth Pop music genre consumption market in Eurasia, with identification of target regions for the brand's release
Development of corporate identity and guidebook for the international SLP community
Logo and corporate identity development, branding of media and merchandise
In-depth interviews and Customer Path Analysis (COM) to increase the average check
Analyzing the German and US migrant market to launch a training product
Choosing a promising country to launch among the USA, UK, Canada, India and Australia. Testing the hypothesis of the relevance of the online business community
In-depth interviews and customer journey analysis (CJM) to increase average checks
Analysis of the Synth Pop music genre consumption market in Eurasia, with identification of target regions for the brand's release
Development of corporate identity and guidebook for the international SLP community
Logo and corporate identity development, branding of media and merchandise
